In this short article I want to show you how with very little effort on your part you may make start to build an individual generating online / offline presence.
What people (and moreover prospective clients) see and think about your online presence will probably have a massive effect on what seriously they take your entire other advertising. This is because the minute a prospective patient sees something you are featured in - whether that is an advert / PR / article etc. the very first thing many of them can do (and by most After all all!) is Google your name and see what comes up...
... and if what they find is poor reviews, a bad quality website or simply deficiencies in presence then they are less likely to followup with making that initially appointment...
... and if they don't make the first appointment you have no way of amazing them with your brilliance and keeping them to stay with you for care!
On the other hand if you appear like a practice someone could do business with i.e. Buy google 5 star reviews you have a professional looking site, lots of raving reviews and testimonials, video clips on YouTube, a Google+ business page with your entire practice details / offers and coupons then that are they more likely to visit you or another less select practitioner?
It is incredibly easy to create a Google review system where you encourage your satisfied clients to submit those "5 star" online reviews. But as a quick review here's a brief outline of a few of the things you need to be looking at:
1. Actively encourage your staff to find reviews and testimonials from your entire patients who say anything complementary about you / your services / or your practice / or staff! Deliberately seek out individuals with positive what to say about you to be able to maximise the great items that are said about you. It might sound biased (which it's!) but when you merely ask individuals with positive thing to express about you to express them you then will get far more positive things said!
2. Turn these positive things into "5 star" Google reviews! Google reviews are often the very first thing people read and are almost universally trusted - and you need as many of them as you can get!
3. I've said it before and I'll say it again - there's nothing stronger than testimonials and other social proof to exhibit precisely how brilliant you are! Get a number of these in video / audio / plain text and get them on your website / Google + and YouTube!
4. Get articles and press releases discussing you and your practice that "talk you up" and load them with these testimonials. Once written down these can be made into posters for the clinic waiting rooms and changing areas, included with newsletters and other articles and even uploaded to the Internet and syndicated utilising the various online PR web services.
Yes, I know this means you have to do something to boost your organization and strengthen you practice. Yes, you may have to complete only a little work to encourage more patients to use your services... but if it's a neck and neck race between you and the therapist outside you should do something to move you in front - and these four steps are only the one thing!
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